Interesting content is one of the top 3 reasons people follow brands on social media. – Content+ Consulting UK
According to Wikipedia, Content Marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of acquiring customers. While there are many different types, TechWhirl focuses on thought-leadership and longer form article series designed to help readers understand a subject or explore a concept in depth.
Examples of Content Marketing Feature articles or a Thought Leadership Series include a series of articles designed to educate CMOs on the power of single-sourced content, or an article series targeted to small business owners explaining why Customer Experience Management is the way to win in a competitive global environment. These article series can either be underwritten or commissioned in a way similar to White Papers and Market Research.
Contact us to see what Article Series are in development, or to arrange a consultation to talk through your marketing objectives and how a Thought-Leadership article series from TechWhirl can help position you and your company as the market expert.