Simply: commissioning work is when a client asks us to do the work while underwriting is us seeking payment for work we’ve already created but have yet to publish on one of TechWhirl’s online properties. In addition, partners may choose to sponsor content as described in our TechWhirl Advertising Program information, but sponsorship is a direct promotional program separate from commissioned or underwritten content creation.
Commissioned work may or may not run on one of TechWhirl’s sites. The decision to publish commissioned content on TechWhirl.Com depends on the type of content, editorial scheduling and other factors, and the client’s needs. In contrast, all Underwritten content will run on TechWhirl at some point.
|
Underwriting |
Sponsorship |
Commissioned |
|
| Can I publish a portion of the content early or use it for Content Marketing (Webinars, etc.) before TechWhirl publishes it? |
YES |
NO |
YES |
| Will I get preferential treatment and references in the article if it’s published in TechWhirl? |
NO |
||
| Can I obtain high-resolution PDFs to print and send to customers, potential customers or stakeholders? |
YES |
NO |
YES |
| Will my logo and copy appear at the top and bottom of the article for the life of the article if it’s published in TechWhirl? |
YES |
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| Who owns the digital and print rights to the content? |
TechWhirl |
Client |
|
Please contact us with any questions on Comissioning, Underwriting and Sponsorships.